Meet the Students of Goldsmiths – Institute of Management Studies

Meet the Students of Goldsmiths – Institute of Management Studies


My course taught me how to expand my way of thinking and my horizon but also be realistic about stuff, that being an entrepreneur isn’t that easy and there’s a lot of failure. A lot of entrepreneurs have come and have talked about their experience, there’s the theory and then you get someone that actually talks about his experience and you can relate to it more. So these are notes from a class I had on Tuesday on consumer behaviour and I really really like this class, it talks about how consumers are conditioned and shaped in buying into products and being dependant in a way to brands. …and also the one on relationship marketing, I’m just trying to pull them all together. I like lecturers who are sort of laid back, there isn’t that sort of formality sense of I’m a lecturer and you’re a student kind of thing, that’s what I really like about George, that he will talk to you on… as if you’re on the same level as he is.
– Yeah. And he explains complex theories in the most simplest way, with everyday examples that anyone can relate to. I always wanted to work in the fashion industry, I was thinking of working for those really big brands, but now that I’ve been here I’m really looking into startups and sustainability in fashion. After being at Goldsmiths, I’ve got that sense of I want to do socially conscious business. It’s really opened up a side to sort of thinking, you probably should try and give something back as well. I think a lot of people thought it would be a sort of ‘how to’ business guide… Many courses that we have, there’s always this sociological point of view to it. It’s quite theoretical in a lot of ways, but actually you would expect that from a… We’re doing a BSc, so… So you’re going home? It’s a very different atmosphere and London is really different and I’m always going to be like ‘oh, I prefer the north’, because that’s where I’m from, but, it’s not how you imagine London is going to be, you think it’s just going to be all that high-rises and no one speaks to each other but in New Cross you do actually, if you go to the pub you will probably bump into someone you know and you’ll get to know the bartenders and stuff like that and it’s quite nice. I’ve found some fairly modern stuff but it is quite tenuous… I come from France and I was 17 when I got here, so it was kind of overwhelming coming from another country, being in my class where everyone’s much older than I am, but I think that Goldsmiths is quite small and you have this community feeling so you do feel at home and people do make you feel at ease. I did choose this school because it had the creative atmosphere, creative people, creative mindset, they all came to Goldsmiths for a reason, they all like this atmosphere and I find it really enriching.

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