The Small Business Story

The Small Business Story


Usually my strongest friendships in life are
tied to these things that we feel passionate about. That’s books, music or events – things that
for us are very fulfilling and in a way define us as individuals. More and more neighborhoods are realizing
that it’s very important for people to have amenities and things to do where they live,
so they do them more often. And now, with the changes happening in the
city, everything seems to be a little more smaller and I think that helps to communicate
all of these areas. People really don’t know that a lot of people
don’t really even think about using a bicycle in Dallas just because, it’s Dallas, I mean
it’s the highway kingdom, why would I use a bike? It’s almost impossible. But it is possible and a lot of people do
it. And a lot of people don’t understand it and
a lot of people question it, but I think just that fact, the fact that people are questioning
things is a good thing. So I think the bike can help a lot to just
change this mindset of how people really navigate their own city. I really like the idea of having bikes around
the city. You can feel the city better, you can feel
weather, it’s just more convenient. It will give people the opportunity to go
to our small business easier if you come in a bike. You just park the bike and come and have an
ice cream. We created a beautiful spot for people to
come in and experience a different way to eat an ice cream. We make ice cream in the old fashioned way. We cut the fruit, we do it from scratch. We try to get the fruit locally to support
local farmers. I wanted to give that feeling that our store
is natural, that our product is natural, and that’s what makes us alive. So I wanted to bring that energy that reflects
the neighborhood to our shop and make it very special. Certainly since we’re in the cycling community
and cycling is part of our ethos, us internally we’re very focused on a healthy lifestyle. Myself and my two partners Nick and Alex just
had a conversation one day about what’s missing from the scene here. You kinda had your high end bicycle shops,
you had your high end coffee shops, and we thought, “Well, what would happen if you put
the two together?” And so we felt like there was a void missing
of people that appreciated nice things but also wanted time to sit around or hang out. It’s really a cycling mecca here because we
have all these different, you know, no matter what kind of cycling you prefer, you can come
to Scottsdale and experience that. But I’d say as a state as a whole we’re focused
on sustainability. Cycling very much has a place in that. Why drive your car if you can hop on a bike
and ride there, especially when it’s 80 degrees and sunny out. Why wouldn’t you?

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *